Social Media Analytics Falling Flat?

Learn how to gain better business value from your efforts

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The rapid streaming and unstructured nature of social data makes integrating it into analytics systems a big headache. Social media data can pose technical challenges some businesses may not be ready to handle. But there is business value hidden within this data. In this three-part guide, examine why social media analytics are falling short and get strategies on how to better leverage information gathered from your social media efforts.