Need Help Cultivating Business Value From Your Social Media Strategy?

Download this guide to learn how organizations like the Red Cross accomplished this.

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Social media has already set sail, and organizations have been trying to keep pace. At first, some barely treaded water, and others were pulled under by social's powerful currents. But the prospects of a land of business benefits -- keeping tabs on customers' wants and needs, expanding into new markets and ultimately boosting the bottom line -- were too tempting to turn back to familiar shores, even when goodies like return on investments seemed farfetched.

In this issue of Business Information, learn more about:

How the Red Cross used social media to determine where victims are in crises

How the American Cancer Society began seeing evidence of ROI

Social BPM, which blends business process management software with social media capabilities

Learn from the experts

Gain expert advice and tips on how to use social networking technology to share information and work together.