Coca-Cola Overcomes Challenges to Seize BI Opportunities

Imagine integrating data from 74 unique databases, all using distinct software to store and analyze data. Imagine trying to stitch together this patchwork of homegrown and small-scale analytics systems into a unified platform that could enable a large national manufacturer to quickly generate sales reports, manage production output and identify when retailers will need to be resupplied.

That was the problem soft drink giant The Coca-Cola Co. faced in 2010.