We've entered into a new era where IT channel firms must have a strong, and digital, sales and marketing strategy in place if they hope to grow, if not survive, in the industry. Crafting a sales and marketing strategy can seem like a daunting responsibility -- but, you can't afford to avoid it.
Access our e-guide and discover:
- How to craft your channel marketing plan in the cloud and social era
- 7 tips for creating a marketing plan and lead generation strategy
- Real-world MSP insight on leveraging marketing to surpass the startup stage
- And more
“But I already have a sales and marketing plan…”
A checklist of webinar topics or a schedule of when you plan to send email blasts to prospects about the latest and greatest technology you offer, in hopes they will buy, is not a plan. A plan details who your customers are, what they need, and how you can help them with what you know and what you sell.